Deliveroo, a UK food delivery company, has really captured the ‘cycle’ in upcycle by teaming up with an industrial designer to make a delivery bike out of unwanted kitchen tools and utensils. We thought this was a creative way to promote their brand. Successful food delivery services like Deliveroo are arguably part of the reason why certain kitchen appliances, gadgets, and utensils are being demoted from the kitchen and landing in the garbage. Instead of all that plastic ending up in landfills, why not repurpose it as an eye-catching, completely functional delivery bike?
As a company, we’re exploring what collaboration with local designers and artists looks like on projects like this. To date, we’ve approached artists to make use of discarded household items, but something functional like this bike would be a lot of fun for us. Have any ideas?
Or, check out the video.